Think Limbic by Hans-Georg Häusel
This a book synthesizing new brain research with communication theory. It helps to understand how our brain works, specifically in relation to motivation (Maslow’s Hierarchy of Needs and the consequences are wrong is one of the conclusions), marketing and management. It emphasizes the importance of the limbic part of the brain, the reptile brain, for coming to decisions. There it is stated how the so-called intellectual process of making a decision functions. Or better, how we find an explanation and logical reasoning for a decision made by our gut feeling/intuition/limbic brain, whatever you may call it.
Then it goes on into showing how this knowledge can be applied to all kinds of management tasks and everyday life. Well worth readíng.
Tags: brain, brain research, decision making process, limbic brain, neuro